Exploring the space between the fantastical and the authentic.

Have you ever wondered about the limbo that exists between fantasy and reality? The limbo in which we are suspended between our internal emotions and perceptions – the fantastical, versus the external influences of others – the authentic. Fantastic Authentic is our collection depicting this grey area that we have dubbed ‘our true self.’ This original and reflective design marries together these two states in a perfectly contrasted pattern inspired by Kurt Anderson’s Fantasy Land.

The shapes, textures and structures illustrate the variety of elements that this emotional suspension creates. The circles depict the spheres in which we experience tension, pulled around by the long, hyper-extended arms and our pain points. 

By utilising the natural structure of bamboo, we hark back to LuvShifting’s appreciation of nature and its protective innate shelter. Styled on a 1970’s playground, this intrinsically strong frame holds our fantasies in a vessel of safety.

In the installation imagery, we see the backdrop of an old, symmetrical building which contrasts with the naturally bright Mandarin duck colours of the print. Co-existing in this design, the print oozes confidence and wild authenticity that reflects on the wearer.

Behind The Scenes

Concept, Construction and Artistic Directors – Tim & Nia Hobbs AKA LuvShifting : Photographer – Matt Sills : Model – Laura Rylands : H&Mup – Marie Jacks : Graphic design, product & BTS shots – ldmdesign : Fashion Design Assistant – Ana Espina Design : Shoot venue – Post Office Slindon Street : Assistants – Glen, Harry, Thor, Max, Mark and Grace.


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The Studio    Bournemouth House 
  54 Victoria Road South 
  Southsea    PO5 2BT

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